MY22 ID.3 Deliveries

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shire-dweller
Posts: 71
Joined: Thu Aug 12, 2021 10:50 pm

Post by shire-dweller »

Chivers wrote: [...] in most European markets they have been offering 2022 cars to order in red for some time, [...]
 
Ah, I didn't know that the ID.3 would soon be available to order in "Kings Red"! I placed an order for Stonewashed Blue on 8 August 2021, but I would rather have chosen Kings Red, and would have waited if I knew. I have contacted the dealership about amending my order to choose Kings Red instead, but their answer was "computer says no". Quote:
Kings Red is available on other VW models in the UK, but it is not showing as available to order on our system for an ID.3.
VW UK send out model changes for model year changes around July onwards, and another change usually during November, these are the times they would normally add/delete colours from ordering.
It's particularly annoying that I can picture my ID.3 being painted Stonewashed Blue in the same factory and at the same time as other people's ID.3 cars will be painted Kings Red, only because some ordering database cannot be amended to select Kings Red for me.

Now facing the difficult decision of whether to cancel the current order to place a new one in a couple of months' time. My current order has estimated build week 44, i.e. first week of November, thus 13 weeks from ordering but not counting the time between factory build in Germany and being available for me to collect at the UK dealership.
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Deleted User 192

Post by Deleted User 192 »

shire-dweller wrote: Mon Sep 06, 2021 1:01 pm It's particularly annoying that I can picture my ID.3 being painted Stonewashed Blue in the same factory and at the same time as other people's ID.3 cars will be painted Kings Red, only because some ordering database cannot be amended to select Kings Red for me.

It's up to VW UK what specifications they decide to offer here, based on what they think they can sell.

Examples:

  • The UK only had a single configuration of 1st Edition, customers in other countries (including Ireland) had 3 to choose from
  • The 45kWh battery size was not originally going to be sold in the UK

That being said, I expect they would shift Kings Red cars here.
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Utumno
Posts: 1727
Joined: Sun Jul 04, 2021 12:34 am
Location: Oxfordshire

Post by Utumno »

scott28tt wrote: Mon Sep 06, 2021 2:57 pm
shire-dweller wrote: Mon Sep 06, 2021 1:01 pm It's particularly annoying that I can picture my ID.3 being painted Stonewashed Blue in the same factory and at the same time as other people's ID.3 cars will be painted Kings Red, only because some ordering database cannot be amended to select Kings Red for me.
That being said, I expect they would shift Kings Red cars here.

Red is not a hugely popular colour overall in the UK and has been in the 5th most popular spot since 2004.

Car-colour-market-share-2020.png

Top-5-car-colours-1999-2020.png

This is probably, together with full order books, is why VW don't feel they have to particularly widen the colour choice in the UK, even though silver is less popular overall than even red.
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Deleted User 192

Post by Deleted User 192 »

Utumno wrote: Mon Sep 06, 2021 3:10 pm Red is not a hugely popular colour overall in the UK and has been in the 5th most popular spot since 2004.

Red is above silver, and presumably turquoise is thrown in with blue given that it wouldn't be anywhere near the top 10 if it was separate...
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Utumno
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Post by Utumno »

scott28tt wrote: Mon Sep 06, 2021 4:11 pm
Utumno wrote: Mon Sep 06, 2021 3:10 pm Red is not a hugely popular colour overall in the UK and has been in the 5th most popular spot since 2004.

Red is above silver, and presumably turquoise is thrown in with blue given that it wouldn't be anywhere near the top 10 if it was separate...

Makena Turquoise is a different thing entirely, and it might also be the trap into which Kings Red has fallen :-)

Manufacturers love their distinctive colours on new platform cars which is why you'll see all the lead marketing for the ID.3 being in Makena Turquoise. Hyundai do this a lot (Gravity Gold on the IONIQ 5) and so do Audi (that awful purple colour on the new Q4). Peugeot too, with their default "free" colour being the gold metallic. If you think Kings Red you're probably thinking ID.4 because of all the marketing of the GTX recently.

Is this annoying ? Of course it is; blame the marketroids. But red paint - particularly Kings Red with it's red coloured clear coat - is difficult and expensive to get right, and silver isn't. Again, given you can't currently get an ID.3 for 6 months, I doubt VW is losing too much sleep over not offering an additional colour, no matter how much you'd like it :-D
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