It makes a lot of sense for a retailer.Cherry wrote: ↑Wed Nov 24, 2021 6:32 pmWhat are the odds the Pro version will be discontinued soon given the price difference between Family Pro and Family Pro Performance is just £470 from Dec 1st? This is a big increase for the Pro.
List prices from DrivetheDeal as published today for 1st Dec 2021:
107KW Life Pro 58kWh 5dr Auto £31,805
150kW Life Pro Performance 58kWh 5dr Auto £33,125
Difference £ 1,320
107KW Family Pro 58kWh 5dr Auto £34,525
150kW Family Pro Performance 58kWh 5dr Auto £34,995
Difference £470 ---> Why now have a 107KW version?
Life Pro to Family Pro difference: £2,720
Life Pro Performance to Family Pro Performance difference: £1,870
150kW Max Pro Performance 58kWh 5dr Auto £38,615
These figures do not make a lot of sense!
What they (and others) have created is 'budget creep'.
Oh look at that well-priced FROM number. Ah, doesn't have the full horsepower. Well worth paying £1300 for it to be much faster...
What's that Mr Salesman? If I pay just £1400 more, I get lots of extra spec? Bargain. Oh, it's the lower power. That won't do. What, £470 for the upper power? Don't mind if I do.
Small bitesized increments in price mean the customer has just paid 10% more than they planned to, but won't realise it as much as a £3k jump would be in one. The small nibble from Pro to Pro Performance is a carrot. Doesn't affect VW in the slightest - just a bit of text on a website - to offer the 'Pro', as it isn't as technical in production as ICE would be (what with perhaps different camtrain, ECU, plugs, leads, air box, exhaust and so on being the difference between a boggo and a performance model)